In  the cagematch of the 800lb gorilla $CRM vs the upstart $HUBS I am keeping my eye on $HUBS.

Hubspot released a CRM to complement their industry leading inbound marketing software. And then they made that CRM free. Smart, very smart.

This move by HUBS is a 1+1 = 3 scenario.

HUBS and CRM are not direct competitors in most cases, however they have tracked each other until recently. HUBS is near it’s all time high. I believe the street is starting to wake up to Hubspot’s potential to move up market.